Steven Johnson – Where Good Ideas Come From

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AT&T is a cell phone carrier that knows how to make a successful promotion.

Take a look at these great posters. Using just hands and a phone,

American carrier recreates a popular idea of painting hands into the colors of different countries…

“Super Adjectives” Boost the Power of Your Copy —- By Karon Thackston

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Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.

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